TIMELINE
1. September 2019
The Craft Catapult’s (TCC) official launch takes place in September 2019. During this month, while innovative craft start-ups from across the country would be applying for this six-month, one of its kind accelerator programme, the TCC team shall be working closely with the TCC partners to chalk out a concrete plan to make this journey an awesome one.
Filling the application form may need some patience, but that will be worth the invested time.
2. October 2019
While the world celebrates ‘International Craft Day’ this month, TCC shall welcome this festive month with announcement of the cohort for TCC. The most deserving start-ups will form the cohort for TCC, and start their journey with Startup Oasis.
3. November 2019
This month shall see action on the ground. TCC cohort start-ups, partners, experts and team Startup Oasis meet together in Jaipur, to embark on a collective journey of co-creation & transformation. Craft eco-system starts getting catapulted in one of the most meaningful manners, hereon.
I Contact Session: 2 Days, Jaipur
The focus will be on business strategy and enforcement of a robust business model, besides interesting knowledge sessions. A handcrafted Diagnostic Panel, to match individual needs of a start-up with a panel of industry experts. Together a roadmap is crafted for the next six months for each start-up, milestones set, success metrics determined.
4. December 2019
This month, Delhi welcomes TCC and the onset of winters add flavor of ginger to the chai for the cohort. The canvas is set to be painted with inputs on design and product-market fit. The gear is shifted, more power added to the cohort and rigor enhanced. Goals get clearer than ever and strategy sees implementation.
II Contact Session: 2 Days, Delhi
The emphasis is on review of the strategy framed in the last contact session and action taken thereafter, while framing canvas for a fresh Diagnostic Panel on Design & Product-Market Fit. Here on, technical assistance on design and business growth-hacks become more hands-on for the start-ups. Mentors work closely with the start-ups to tread to the final outcomes decided for each start-up.
5. January 2020
Jaipur is brimming with creativity and literary engagements across the city. The Jaipur Literature Festival takes whole city under its influence in this month, while the Kite Festival adds rainbow-colors to the sky. TCC adds craft flavor to the season, by bringing best from craft sector to Jaipur. Creative excellence awakens the very pores of the city, while the start-ups collect here to experience yet another stint with TCC.
III Contact Session: 2 Days, Jaipur
TCC takes the start-ups on a live-case study, that does not cease to mesmerize the craft world and beyond, with its innovation, while team building and business diversification being at the core. The start-ups get to meet the technology masters in the finely designed Technology Diagnostic Panels, where technology becomes a super enabler for each kind of craft – in product, process, delivery or packaging. New avenues for use of technology discovered and practiced.
6. February 2020
The cohort meets at a yet new location – Ahmedabad, to start its final leg of the journey. The finishing school takes over, while financial model gets chiseled under close guidance of experts. The start-ups get investment ready at the leading incubator of the country, while they visit the top Design School to let their work talk for themselves.
IV Contact session: 2 Days, Ahmedabad
TCC reaches Ahmedabad to get polished on investment and communication of their businesses. Stories are not only to be created, but also told – told efficiently. Start-ups get inputs on how to showcase their businesses and products. Investment Diagnostic Panel takes place for each start-up, along with the business communication strategy being framed.
7. March 2020
Financial year makes gradual shifts to a happy end, so does TCC, though the journeys only start taking concrete shape from here for the cohort start-ups. The month brings TCC to an opportunity to share with the world its journey via Demo Days in Delhi and Jaipur. Outcomes are measured, further plan of action created beyond March 2020, and graduation ceremony for TCC takes place.
V Contact Session: 2 Days, Delhi
Besides preparation for the demo day pitches, mock presentations and quick reviews take place. The grand finale attracts investors, influencers, leading business houses, Government bodies, multilateral organizations and incubators to come and meet the cohort that has transformed and accelerated. One journey ends to end up into a new one.